Dr. Pearl got a chance to interact with run retailers in Austin  at The Run Event. There was plenty of dialogue about how to keep baby boomers running. He had a chance to collaborate with John Notary a seasoned run retailer in Bethlehem, PA. One of the biggest topics discussed was the importance of establishing an empathetic relationship with the patient/runner out of the gate. Additionally, the importance of the communication between patients and running retailers was highlighted.

More updates to come on what he discovered in new product innovations  at the show…